Beautician Mill Park

Just a quick update on the ranking success of Mill Park Beautician, the dig link I submitted ranks 4 in google.com.au (pages from the web) and the root directory of this blog ranks 6 for Mill Park Beautician. In (pages from Australia) search the root directory of this blog ranks 5.

I expect that once the internal pages get indexed that this site will capture two positions and eventually the target page will rank well for Mill Park Beautician.

Online Video Production

Producing online video for your company is becoming more and more important. Your clients want to "see and hear" if they can "feel" your product.  Camthecameraman has extensive experience in producing video for both offline and online markets.  From full Broadcast quality HD TV shows to "on-the-road" web cam reports, Cameron can handle them all.

Online Video Production requires different strategies to be successful and Cameron can talk you through all stages of production.  Whether its that you just need "a bit of help setting something up" or to hand off the entire production process Cameron can help.

Contact Cameron via his hotmail account camthecameraman at hotmail dot com (Sorry I cant write it properly, the last time I did that I got inundated with SPAM!!  I think it is fairly easy to understand though ;-) ) Alternatively if you are in Australia you may wish to try my mobile number which is 0413 642 965.

Mill Park Beautician

"Mill Park Beautician" is a phrase I suggested a local company Basane concentrate ranking for rather than their business name Basane.  This should be a relatively easy task considering the one article I wrote has hit number 6 in www.google.com.au today.  I also checked a few of the misspellings I suggested maybe important to Basane and found this site ranks top 3 for all of them; bassane, besane and bessane.

The rankings for Mill Park Beautician will probably bounce around a bit for the next few days and weeks but I am pretty sure that this site will continue to rank for the after it all settles down for the phrase Mill Park Beautician.

Online Video Production

Online Video Production is something I am very passionate about.  It is also something that this site doesnt rank for, that concerns me on two fronts: One, I should rank for phrases that I am passionate about and can offer value to organisations for and also I have been challenged to rank for phrases hard than the ones I have ranked for previously such as "Zappo the Clown" "Basane" and "Absolute Legend"

As an SEO strategist and video producer I thought it important to rank for a phrase like this and to make my details available for anyone who wants a video producer who fully understands the online space.  My work at industry leaders Stew Art Media allows me to pursue video production for the online space.

This challenge though is more about seeing if I can rank for this phrase "Online Video Production".  I do already rank number one in google.com.au for the phrase "video conversions melbourne" as a result of  an article I wrote on the adwords campaign of a company here in Melbourne.  I will keep the blog updated on this and other ranking attempts.  But his challenge maybe the hardest yet "Online Video Production"

Mill Park Beautician

As discussed in the blog previously I felt that the company Basane would be far better targeting a phrase like Mill Park Beautician as part of their marketing strategy.

Mill Park Beautician is a phrase that people looking for their services may type into Google. This would be a phrase I would target not basane as they have.  Incidentally aftertargeting this phrase and ranking for it I would announce that on the front window of the business. This is telling your competitors that you are doing this and they could target it themselves or a smart arse, like myself, may do the same thing and rank for your phrase.

Today I ranked 6 & 7 for the phrase basane in Google .au search (pages from Australia) after the pages I wrote 10 days ago got indexed.  The front page with its mentions of Basane  had ranked as high as 8 and had recently settled at 10 and in fact it is this page not the internal one that ranks 6 today and the internal page at 7 today.  I would expect this to switch soon and perhaps the page I wrote targeting the misspelling "bassane" will also rank.  On that front, today I rank 1 & 2 for the misspelling.

Bassane

In this previous blog about Basane I noted that the company ranks for their business name and how they promote this on their front window.  I commented that they don't rank for the  misspelling Bassane.  This blog post is an attempt to do just that!!  We will have to wait and see if these few words are successful but in the meantime I would like to suggest a better way to use the search engines to promote your business.

A quick look at the website tells me that Basane is a Tanning and Beauty Salon.  Ranking for phrases such as "mill park tanning salon" or "mill park beautician" (which they dont rank in the top 20 for incidently) would be far more significant. Customers looking for this service would be presented with this company at the point of research.  Returning a result for Basane for one of these phrases would re-enforce the branding statement that is made by having your shop in a highly trafficked area of the suburb.

The most profitable real estate is actually the front page of Google.  This is the heart of an SEO campaign, ranking high for searched for phrases that will deliver traffic (and sales) through your website.

Basane

Basane is a company that operates in the area near my new house.  I moved into the Mill Parks Lakes Estate in Jan 2008 and have been exploring my local shops and businesses since.  Basane caught my eye early, not because I was looking for beauty services rather the advertisement that is splashed prominently on the front window.  It says "Google Us, Basane"

Now I thought this a bold use of prime window real estate considering you rely on ranking number 1 for the phrase "basane" (they do).  The strategy will fall flat should someone else rank high for "basane" or if a Google algorithm change causes them to drop out for the phrase.

Additionally this startegy requires the customer remember the correct spelling of the name "basane".  As I mention they rank number one for "basane" in .au and .com search.  They dont though rank for some mispellings such as "bassane" or "besane" or bessane".

Rule Number one when building and paying for an adwords campaign, ensure that your site works!!

I often like to look at the people paying to place their ads on my site.  I realise they havent specifically chosen me but I am aware that should someone click on their ad I do get paid a small amount of money.  I run Adsense on this site for that reason only.  The income is too small to be worth it but the Adwords response can be interesting.  I wrote a few blog posts about "video conversions melbourne" based watching my adsense campaign.

Today I saw a few ads for SEO related services as I have changed my menu strcuture and added the menu "SEO" prominently in the code.  Google have picked this up and have started serving more SEO related ads.This was the top of the site a few moments ago.



My eye was drawn to the ad for "afforadable seo" and I went to the website (No I didn't click on it).  Their URL is http://www.websitesearchengineoptimisation.com.au/ if you too would like to check it out.

Daniel Kertcher Ranking Effort

This Daniel Kertcher series is an attempt to rank number one for a difficult "Vanity Search" for the name Daniel Kertcher.  It started with a blog post about Daniel Kertcher and as of today I have entered the top ten in Yahoo search, I am ranking 31 in Google Au search and 21 AND 22 in "pages from Australia search"  The aim of this Daniel Kertcher blog post is to push into the top 20 in Au and Top 5 in Yahoo search.

 Wish me luck and if you meet Daniel Kertcher say "Hi" for me

Daniel Kertcher Ranking campiagn

I wrote a blog about Daniel Kertcher last week in an attempt to get it ranked for the phrase "Daniel Kertcher".  I had previously managed to get a mate ranked for the phrase "Absolute Legend" and thought this would be as easy.

It is proving more difficult that I thought.  After "digg"ing the first postand waiting for a response from Google it only ranked 91 in google.com.au search. (5/8/2009).  This is unacceptable so I will try another post about Daniel Kertcher and see how this post ranks.