Online Video Production Blog

Cameron Bailey muses about SEO, video, still cameras, editing and other media related topics


Apr 26
2010

Advanced Web Ranking

Posted by camthecameraman in strategySEOOnlineGoogle

Advanced Web Rankings

Advanced Web Ranking

It has been a while since I last blogged and quite a bit has happened to me since then.  Briefly I have left Stew Art Media and I have taken up a contract with NMIT as the Online Coordinator.  I will maybe delve more deeply into the reasons behind this decision at a later time but rather now I would like to walk you through the proccess of establishing an SEO strategy at NMIT, specifically setting up the reporting tools.

The two main pieces of software I am purchasing will be Market Samurai and Advanced Web Ranking.  Market Samurai because I love the ease it provides for doing keyword analysis and Advanced Web Ranking specifically for tracking the ranking result.

This blog piece will review the process so far in installing Advanced Web Ranking other blogs will focus on other steps in the process.

 

At Stew Art Media we used Advanced Web Ranking for tracking all of our clients ranking results, we also used its extensive comparison tools to give our clients the edge over their competition.  It was fantastic on more than one occasion we were able to determine why our client's competitor was beating them and implement plans to combat this.  Even better, in highly competitive spaces, where Adwords clicks ranged upwards of $40 per click using the "top sites" tab we were able to simultaneously track the ranking performance of the all the top ten(or more) competitors and get an early warning when a competitor was becoming more active with their SEO campaign. On more than one occasion we were able to preempt a drop and act prior to any damage being done.  

Advanced Web Ranking emailed daily SEO reports were read by the SEO consultants providing a day by day status update on their clients progress.  Staff would use the tools to "look back" a see when changes took place and compare them to records of on and off site changes were made.  Being able to view ranking results as graphs and see rankings rise was also a great motivator for staff.  Clients loved their weekly email SEO reports, informing them of their campaign.  Setting these up was easy and explaining the email to less tech saavy clients was a breeze. Below is an example of one of the reports with the sensitive details removed

Example Stew Art Media SEO Report :: Simple Easy to read Reports
 
This functionality and more is what I will require at NMIT.  NMIT is a higher education institute here in Australia offering over 500 courses in a broad range of subjects.  I will require to treat each department, faculty and study area as a separate business unit with unique keywords and needs.  I need the power of Advanced Web Ranking to manage multiple clients for what ultimately is the same client.  At a glance I will need to be able to report on the status of up to 12 departments and over 100 unique study areas.  
 
Individual keyword campaigns will be the first step in this campaign and with over 500 course this alone is a big challenge. I look forward to using the keyword tools which I must admit I tended to overlook at Stew Art Media in favour of other tools.  So were am I at today with my SEO plan.
 
Today I downloaded and purchased a fresh new copy of Advanced Web Rankings, I will begin by populating the tool with brand related phrases and begin the keyword analysis next week.  I have to say that the purchasing process on the Advanced Web Ranking site was one of the easiest and most professional I have encountered, everything was easy to find and the biggest hassle was trying to prize the corporate VISA card from my boss Wink. Three Easy to read emails later I had my serial number, recipt and all the details I needed.  As I said finding the downloads for Windows, linux and Mac was easy and I look forward to having the software installed on my PC at work.
 
Over the coming weeks I look forward to reporting on the setting up the environment, keyword analysis, getting my first lot of ranking results, setting up automated reports, explaining these to management and also some competitive analysis.
 
Stay tuned for updates. 
 
 
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What about SEO Elite, we like that!Makes easier to analyze the competition.

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I havent used that one, will check it out. I have been playing with SEOmoz's product lately too.

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Hi Cam.

I hope leaving SAM was nicer for you than it was for me smilies/smiley.gif

Good to see you blogging again, I think losing you would be a real loss to any organisation.

Looking forward to more about "Advanced Web Ranking" software.



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