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Aug 18
2009
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BasanePosted by camthecameraman in strategy, SEO, Marketing, Google, Branding, Advertising |
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Basane
Basane is a company that operates in the area near my new house. I moved into the Mill Parks Lakes Estate in Jan 2008 and have been exploring my local shops and businesses since. Basane caught my eye early, not because I was looking for beauty services rather the advertisement that is splashed prominently on the front window. It says "Google Us, Basane"
Now I thought this a bold use of prime window real estate considering you rely on ranking number 1 for the phrase "basane" (they do). The strategy will fall flat should someone else rank high for "basane" or if a Google algorithm change causes them to drop out for the phrase.
Additionally this startegy requires the customer remember the correct spelling of the name "basane". As I mention they rank number one for "basane" in .au and .com search. They dont though rank for some mispellings such as "bassane" or "besane" or bessane".
I would like to suggest a more profitable campaign for the business in my next blog post on basane.
