Basane

Basane is a company that operates in the area near my new house.  I moved into the Mill Parks Lakes Estate in Jan 2008 and have been exploring my local shops and businesses since.  Basane caught my eye early, not because I was looking for beauty services rather the advertisement that is splashed prominently on the front window.  It says "Google Us, Basane"

Now I thought this a bold use of prime window real estate considering you rely on ranking number 1 for the phrase "basane" (they do).  The strategy will fall flat should someone else rank high for "basane" or if a Google algorithm change causes them to drop out for the phrase.

Additionally this startegy requires the customer remember the correct spelling of the name "basane".  As I mention they rank number one for "basane" in .au and .com search.  They dont though rank for some mispellings such as "bassane" or "besane" or bessane".

I would like to suggest a more profitable campaign for the business in my next blog post on basane.