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Aug 18
2009
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Bassane....sorry BasanePosted by camthecameraman in Website, strategy, SEO, Marketing, Google, Branding, Advertising |
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Bassane
In this previous blog about Basane I noted that the company ranks for their business name and how they promote this on their front window. I commented that they don't rank for the misspelling Bassane. This blog post is an attempt to do just that!! We will have to wait and see if these few words are successful but in the meantime I would like to suggest a better way to use the search engines to promote your business.
A quick look at the website tells me that Basane is a Tanning and Beauty Salon. Ranking for phrases such as "mill park tanning salon" or "mill park beautician" (which they dont rank in the top 20 for incidently) would be far more significant. Customers looking for this service would be presented with this company at the point of research. Returning a result for Basane for one of these phrases would re-enforce the branding statement that is made by having your shop in a highly trafficked area of the suburb.
The most profitable real estate is actually the front page of Google. This is the heart of an SEO campaign, ranking high for searched for phrases that will deliver traffic (and sales) through your website.
I believe Basane need a quality keyword analysis campaign followed by correct implementation of this research to the site. This would see an almost instant increase in traffic to the site and a resulting increase in enquiries and sales.
