Online Video Production Blog

Having now started work as a "Search Engine Optimisation Strategist" at StewArt Media I found an interesting little fact as I worked through some reports.  There was the  same amount of people who typed a company's address into the address bar of their browser who typed it into a search engine.

Think about that fact a  little further, people are typing your comapnies name in to google at the same rate that they are typing it in directly.  You better rate highly for your companies name and common varients on that theme.  Also it may not hurt to try and make sure you can be visible for any industry specific key phrases as people will also type them in.

In my article a week or so ago about the difference between Broadcast and Online I alluded to a decision I had to make.  I have made that decision and now that the appropriate people have been informed I feel I can now announce it here.

First I need to update those of you that havent read my CV, about my current work situation.  The decision was essentially about a new job but the issues I presented had a weighed heavily on my choice of new career.

I have recieved the most interst in my article titled Broadcast or Online? A fight for your entertainment, not that on a new blog that takes much ;-).  I have been interested though by this response and the comments and emails I have received about this.

As I was surfing the other day I stumbled upon this article about Media Advertising.  I knew I would find a more intelligent person than I in regard to these issues. Can I recomend you read this if my last article piqued your interest.

Also for those who asked I cannot reveal the decision I was wrestling with just yet, a few more events need to play out yet but when they do I will let you know. If you want a hint my twitter followers may have picked up a trend!! 

In the last few weeks I have been wrestling with a decision about this very topic.  I wont go into the details of the decision in this public forum just yet but needless to say the decision hinges a fair bit on what I will be blogging about in this article.

Is TV Broadcast dead? Is PayTV Broadcast dead? Is Online video/TV the future? How Long until online overtakes free-to-air broadcast as an entertainment medium?  What skills will be required in the Online future? and How will the Free-to-air Broadcaster respond to the challenge?

I really like what Kent has to say generally and he has some great insights into media and human behaviour.  He writes an interesting article about Tech Novelty, where he uses Photoshop as an example.

He states that Tech Novelty is:

I read this review of the Tivo in the age and thought it was a great insight.  It is well written and talks not about the "tech specs" rather how it was used by the writer and her family.  I like reviews that tell me something new.  From her install experience to how it changed her viewing habits it was great.

Thanks to @lukie on twitter for this one, I really liked it

Insightful Video thanks to @lukie on twitter