Online Video Production Blog

Very interesting to see how two different companies spend their advertising dollar.  Two companies that do Video Conversions in Melbourne yet with very different marketing techniques.  I am sure both are successful companies that are happy with their methods and I am in no way criticising either just making comment. 

All Type Video Conversions, dont even have a website (that I can find) but have entered their details for free in google maps, they feature prominently for the phrase Video Conversions Melbourne, because they are the only company there.

Black Dog Enterprises have spent some money on building a website and have a Google Adwords campaign.  It was this campaign that first caught my attention, they use a mixture of search ads and adwords ads embedded in sites like this.  I am sure they are happy with the business leads they generate from this campaign but I suggest that at least some (if not all) of their adwords budget could be better spent elsewhere as they could probably rank organically and not pay a cent.Look at the screen shot below and you tell me who has spent their advertising dollar better.