Intro Video as a Brand Video or Brand Statement

This week we discuss the benefits of an intro video.  Should we add one to our YouTube videos. We look at some samples from oztablepc (http://tabletpc.com.au/) and Ben (http://mechanicalmashup.tv/)

Beautician Mill Park

Just a quick update on the ranking success of Mill Park Beautician, the dig link I submitted ranks 4 in google.com.au (pages from the web) and the root directory of this blog ranks 6 for Mill Park Beautician. In (pages from Australia) search the root directory of this blog ranks 5.

I expect that once the internal pages get indexed that this site will capture two positions and eventually the target page will rank well for Mill Park Beautician.

Mill Park Beautician

"Mill Park Beautician" is a phrase I suggested a local company Basane concentrate ranking for rather than their business name Basane.  This should be a relatively easy task considering the one article I wrote has hit number 6 in www.google.com.au today.  I also checked a few of the misspellings I suggested maybe important to Basane and found this site ranks top 3 for all of them; bassane, besane and bessane.

The rankings for Mill Park Beautician will probably bounce around a bit for the next few days and weeks but I am pretty sure that this site will continue to rank for the after it all settles down for the phrase Mill Park Beautician.

Mill Park Beautician

As discussed in the blog previously I felt that the company Basane would be far better targeting a phrase like Mill Park Beautician as part of their marketing strategy.

Mill Park Beautician is a phrase that people looking for their services may type into Google. This would be a phrase I would target not basane as they have.  Incidentally aftertargeting this phrase and ranking for it I would announce that on the front window of the business. This is telling your competitors that you are doing this and they could target it themselves or a smart arse, like myself, may do the same thing and rank for your phrase.

Today I ranked 6 & 7 for the phrase basane in Google .au search (pages from Australia) after the pages I wrote 10 days ago got indexed.  The front page with its mentions of Basane  had ranked as high as 8 and had recently settled at 10 and in fact it is this page not the internal one that ranks 6 today and the internal page at 7 today.  I would expect this to switch soon and perhaps the page I wrote targeting the misspelling "bassane" will also rank.  On that front, today I rank 1 & 2 for the misspelling.

Bassane

In this previous blog about Basane I noted that the company ranks for their business name and how they promote this on their front window.  I commented that they don't rank for the  misspelling Bassane.  This blog post is an attempt to do just that!!  We will have to wait and see if these few words are successful but in the meantime I would like to suggest a better way to use the search engines to promote your business.

A quick look at the website tells me that Basane is a Tanning and Beauty Salon.  Ranking for phrases such as "mill park tanning salon" or "mill park beautician" (which they dont rank in the top 20 for incidently) would be far more significant. Customers looking for this service would be presented with this company at the point of research.  Returning a result for Basane for one of these phrases would re-enforce the branding statement that is made by having your shop in a highly trafficked area of the suburb.

The most profitable real estate is actually the front page of Google.  This is the heart of an SEO campaign, ranking high for searched for phrases that will deliver traffic (and sales) through your website.

Basane

Basane is a company that operates in the area near my new house.  I moved into the Mill Parks Lakes Estate in Jan 2008 and have been exploring my local shops and businesses since.  Basane caught my eye early, not because I was looking for beauty services rather the advertisement that is splashed prominently on the front window.  It says "Google Us, Basane"

Now I thought this a bold use of prime window real estate considering you rely on ranking number 1 for the phrase "basane" (they do).  The strategy will fall flat should someone else rank high for "basane" or if a Google algorithm change causes them to drop out for the phrase.

Additionally this startegy requires the customer remember the correct spelling of the name "basane".  As I mention they rank number one for "basane" in .au and .com search.  They dont though rank for some mispellings such as "bassane" or "besane" or bessane".

Daniel Kertcher Ranking campiagn

I wrote a blog about Daniel Kertcher last week in an attempt to get it ranked for the phrase "Daniel Kertcher".  I had previously managed to get a mate ranked for the phrase "Absolute Legend" and thought this would be as easy.

It is proving more difficult that I thought.  After "digg"ing the first postand waiting for a response from Google it only ranked 91 in google.com.au search. (5/8/2009).  This is unacceptable so I will try another post about Daniel Kertcher and see how this post ranks.

In my previous blog about Buzzbee Homes I mentioned that I would begin to explain why I think Google cannot find them. As you may be aware Google uses a range of factors to determine a sites "relevance", while some of these are well known others are guessed at and some factors are rumoured to gain better SEO results. I am settling into my new role at StewArt Media I am researching and finding out more and more about these factors and how they affect a sites ranking for a particular phrase.  StewArt Media has procedures in place that they have proven over the course of optimising numerous sites to be successful in causing a page(or site) to rank.

While not breaking any commercial confidences I thought it would be an interesting exercise to demonstrate why Buzzbee Homes doesn't rank for even their own name let alone relevant key phrases related to the products and services they sell.

As you would be aware I have reduced my hours at NMIT and taken up a full time position with StewArt Media dealing with SEO (Search Engine Optimisation).  I have been explaining this to my relatives over this Christmas break as kinda like "yellow pages for the web age". People use search engines to find stuff even if they already have a bit of information about the company or product.

My wife and I are currently investigating building a home on a block of land we bought early this year. As such during the break we have looked at lots of builders websites.  Today while listening to the radio we heard an advertisement for a company again, this company advertises a fair bit on this radio station and my wife listens to this station exclusively.  The company is Buzzbee Homes.  

As we are in the market for a new home this caught my ear, I remembered that I have heard them advertise before and in fact I have even heard their MD talking to the morning hosts on issues pertaining to building.  They have invested in their radio campaign and this station heavily.

This article by Phil Cooke confirms what I have experienced with creating video for the online and mobile market.  Attention spans are shorter online.  You need to grab your audience early and keep the video interesting so people wont click away.