Daniel Kertcher Ranking campiagn

I wrote a blog about Daniel Kertcher last week in an attempt to get it ranked for the phrase "Daniel Kertcher".  I had previously managed to get a mate ranked for the phrase "Absolute Legend" and thought this would be as easy.

It is proving more difficult that I thought.  After "digg"ing the first postand waiting for a response from Google it only ranked 91 in google.com.au search. (5/8/2009).  This is unacceptable so I will try another post about Daniel Kertcher and see how this post ranks.

Absolute Legend Luke Holt from the Morning Wake-Up on Melbourne radio station Light FM has been challenged by his collegues to rank for the phrase "absolute legend".  He has been working to improve the rankings for lightfm.com.au and has been implementing quite a bit of SEO work to make this happen.

I am happy to say that after implimenting SEO to his Joomla site he is starting to rank for alot of additional content on the site.  Previous to his campaign he only ranked for phrases related to the company name and not for internal content.  He is also getting all the shows to write content with more descriptive titles creating more phrases to rank for.

So lets hope he can meet the challenge and rank for absolute legend. He has made one error that I have told him about and by the time you read this it may have been changed.  He used the anchor text "Absolute Legend Google search challenge" in the footer of the whole site and as such ranks 4 & 5 in google au search for this phrase.  It shows the importance of choosing your anchor text, and for the matter <h1> phrases, correctly and loading them with the phrases you want to rank for.

Its been a while since I last wrote a blog entry. I have been really busy working at my new job at Stewart Media, I have also been working as a teacher at NMIT on the new Diploma of Screen course, running after hours on Monday and Tuesday nights.  I have also been working with my wife Linda on her projects, dailydevotions.com.au and NCCC South Morang.  Needless to say I have been a busy boy.  On top of that Linda and I have finalised a builder for our new home, and sign contracts really soon to start building in May.

 I have really enjoyed all the challenges of working with Stewart Media, working with clients on SEO strategy, managing a great team of SEO consultants.  I have also enjoyed explaining what SEO means, basically its all about getting clients sites to appear on the first page of google.  I have also quite enjoyed learning from Jim and having a great time doing that.

While not active here I have been really active on twitter, follow me I am @camthecameraman, its a really interesting tool and I have enjoyed all the stuff I have learnt and discovered some really inspirational and knowledgable people.  Thats the great thing about it, the personal learning and also sharing my ideas and discoveries with others. Will try and not keep the gap between blog posts quite so long in the future.

Like most of you I have friends who exist in the real world, you know the world where we all talk and we can touch and feel!!  In this world I am often asked why would you waste time Blogging or Twittering.  I say good question, I sometimes ask that myself.  If I was honest I blog because I can and its a great thing to mention to people "hey I have a blog check it out" and also as a chance to share information that I have found useful.  I would also say there is a degree of pride in "being broadcast" the fact that people may or may not take notice is besides the point.

I Twitter for different reasons, some of which I intend todelve deeper into in other blogs but for now here are a few reasons.  (For the uninitiated click on thetwitter logo at the start of this blog post to see my twitter home page)

Searching this phrase again today I have found that, rightly, Buzzbee Homes now ranks for the phrase "Buzzbee Homes". Number 3 in fact, one above my site.  Interestingly this only happened after I referenced them in my blog
"Buzzbee Homes - Why they can't be found in Google" with a link titled Buzzbee Homes.

I think this is more than coincidence. Google always preferences sites with the search phrase or keyword in the URL and of course Buzzbee Home website is at www.buzzbee.com.au.  Previous to my rants Buzzbee Homes didnt rank and it was probably that way since the site went live, after my rants there it is!

Having now started work as a "Search Engine Optimisation Strategist" at StewArt Media I found an interesting little fact as I worked through some reports.  There was the  same amount of people who typed a company's address into the address bar of their browser who typed it into a search engine.

Think about that fact a  little further, people are typing your comapnies name in to google at the same rate that they are typing it in directly.  You better rate highly for your companies name and common varients on that theme.  Also it may not hurt to try and make sure you can be visible for any industry specific key phrases as people will also type them in.