Online Video Production

Producing online video for your company is becoming more and more important. Your clients want to "see and hear" if they can "feel" your product.  Camthecameraman has extensive experience in producing video for both offline and online markets.  From full Broadcast quality HD TV shows to "on-the-road" web cam reports, Cameron can handle them all.

Online Video Production requires different strategies to be successful and Cameron can talk you through all stages of production.  Whether its that you just need "a bit of help setting something up" or to hand off the entire production process Cameron can help.

Contact Cameron via his hotmail account camthecameraman at hotmail dot com (Sorry I cant write it properly, the last time I did that I got inundated with SPAM!!  I think it is fairly easy to understand though ;-) ) Alternatively if you are in Australia you may wish to try my mobile number which is 0413 642 965.

Bassane

In this previous blog about Basane I noted that the company ranks for their business name and how they promote this on their front window.  I commented that they don't rank for the  misspelling Bassane.  This blog post is an attempt to do just that!!  We will have to wait and see if these few words are successful but in the meantime I would like to suggest a better way to use the search engines to promote your business.

A quick look at the website tells me that Basane is a Tanning and Beauty Salon.  Ranking for phrases such as "mill park tanning salon" or "mill park beautician" (which they dont rank in the top 20 for incidently) would be far more significant. Customers looking for this service would be presented with this company at the point of research.  Returning a result for Basane for one of these phrases would re-enforce the branding statement that is made by having your shop in a highly trafficked area of the suburb.

The most profitable real estate is actually the front page of Google.  This is the heart of an SEO campaign, ranking high for searched for phrases that will deliver traffic (and sales) through your website.

Basane

Basane is a company that operates in the area near my new house.  I moved into the Mill Parks Lakes Estate in Jan 2008 and have been exploring my local shops and businesses since.  Basane caught my eye early, not because I was looking for beauty services rather the advertisement that is splashed prominently on the front window.  It says "Google Us, Basane"

Now I thought this a bold use of prime window real estate considering you rely on ranking number 1 for the phrase "basane" (they do).  The strategy will fall flat should someone else rank high for "basane" or if a Google algorithm change causes them to drop out for the phrase.

Additionally this startegy requires the customer remember the correct spelling of the name "basane".  As I mention they rank number one for "basane" in .au and .com search.  They dont though rank for some mispellings such as "bassane" or "besane" or bessane".

Its been a while since I last wrote a blog entry. I have been really busy working at my new job at Stewart Media, I have also been working as a teacher at NMIT on the new Diploma of Screen course, running after hours on Monday and Tuesday nights.  I have also been working with my wife Linda on her projects, dailydevotions.com.au and NCCC South Morang.  Needless to say I have been a busy boy.  On top of that Linda and I have finalised a builder for our new home, and sign contracts really soon to start building in May.

 I have really enjoyed all the challenges of working with Stewart Media, working with clients on SEO strategy, managing a great team of SEO consultants.  I have also enjoyed explaining what SEO means, basically its all about getting clients sites to appear on the first page of google.  I have also quite enjoyed learning from Jim and having a great time doing that.

While not active here I have been really active on twitter, follow me I am @camthecameraman, its a really interesting tool and I have enjoyed all the stuff I have learnt and discovered some really inspirational and knowledgable people.  Thats the great thing about it, the personal learning and also sharing my ideas and discoveries with others. Will try and not keep the gap between blog posts quite so long in the future.

Those following my blogs on Buzzbee Homes would be interested to know that just 12 hours since my first blog about Buzzbee Homes I am ranking number 4&5 in Google Organic Search for their company name.  While this is not a hard phrase to rank for I rank higher than the companies website itself. In 12 hours!!!

 This always gives me a buzz, ranking so effectively and so quickly.  It highlights the ease in which this can be done and why it is inexcusable for their web designer Amphibian Creative (Check out their dynamic site!!!) to have not accomplished at least this for their client when they first built the site.

As you would be aware I have reduced my hours at NMIT and taken up a full time position with StewArt Media dealing with SEO (Search Engine Optimisation).  I have been explaining this to my relatives over this Christmas break as kinda like "yellow pages for the web age". People use search engines to find stuff even if they already have a bit of information about the company or product.

My wife and I are currently investigating building a home on a block of land we bought early this year. As such during the break we have looked at lots of builders websites.  Today while listening to the radio we heard an advertisement for a company again, this company advertises a fair bit on this radio station and my wife listens to this station exclusively.  The company is Buzzbee Homes.  

As we are in the market for a new home this caught my ear, I remembered that I have heard them advertise before and in fact I have even heard their MD talking to the morning hosts on issues pertaining to building.  They have invested in their radio campaign and this station heavily.

In my article a week or so ago about the difference between Broadcast and Online I alluded to a decision I had to make.  I have made that decision and now that the appropriate people have been informed I feel I can now announce it here.

First I need to update those of you that havent read my CV, about my current work situation.  The decision was essentially about a new job but the issues I presented had a weighed heavily on my choice of new career.

My mother works at a major supplier of mountain bread here in Melbourne Australia, she sits on the end of the sales@ email address and as such gets a mix of legitimate and spam mail.  Knowing my interest in SEO she forwarded me this email.

Now I think there is something highly ironic about a company offering SEO services and guaranteeing to get top position "in major search engines" that 1. doesn't have a website itself, 2. doesn't even rank for their own company name (thats not rocket science, I have ranked number one for camthecameraman for over 3 years!! and I make no big claims about that no one else is even trying) and 3 they promise to "evaluate your site for free" and havent even checked to see that the Mountain Bread Company does indeed rank top spot for the phrase "mountain bread" in its local google search and number 2 in google worldwide.