Online Video Production Blog

As you would be aware I have reduced my hours at NMIT and taken up a full time position with StewArt Media dealing with SEO (Search Engine Optimisation).  I have been explaining this to my relatives over this Christmas break as kinda like "yellow pages for the web age". People use search engines to find stuff even if they already have a bit of information about the company or product.

My wife and I are currently investigating building a home on a block of land we bought early this year. As such during the break we have looked at lots of builders websites.  Today while listening to the radio we heard an advertisement for a company again, this company advertises a fair bit on this radio station and my wife listens to this station exclusively.  The company is Buzzbee Homes.  

As we are in the market for a new home this caught my ear, I remembered that I have heard them advertise before and in fact I have even heard their MD talking to the morning hosts on issues pertaining to building.  They have invested in their radio campaign and this station heavily.

This article by Phil Cooke confirms what I have experienced with creating video for the online and mobile market.  Attention spans are shorter online.  You need to grab your audience early and keep the video interesting so people wont click away.

I have recieved the most interst in my article titled Broadcast or Online? A fight for your entertainment, not that on a new blog that takes much ;-).  I have been interested though by this response and the comments and emails I have received about this.

As I was surfing the other day I stumbled upon this article about Media Advertising.  I knew I would find a more intelligent person than I in regard to these issues. Can I recomend you read this if my last article piqued your interest.

Also for those who asked I cannot reveal the decision I was wrestling with just yet, a few more events need to play out yet but when they do I will let you know. If you want a hint my twitter followers may have picked up a trend!! 

I revamped this website in November 2008 after owning the domain for over 4 years and having a pretty crappy Joomla site here for most of that time. I always thought I would "get around to it" at some stage. I never did.  Recently though I started working on three other sites (www.dailydevotions.com.au, www.theclique.tv and southmorang.nccc.org.au)and felt that it was time to spend a bit of that time and acquired knowledge on my own personal site.

I must admit that the idea of possibly earning a few adwords dollars and building my personal brand did cross my mind but as I have got into it, I have found that I actually enjoy the writing side of it. I recognise that people may not enjoy reading what I have to write but that kinda isn't the point at the moment. I am enjoying creating this site and hopefully, in time, there will be a repository of my knowledge that may benefit someone else.

I mentioned in my post of less than a week ago that I felt some companies were missing their opportunities with organic search.  I wrote about the search phrase Video Conversions Melbourne, and I said I would update you on the response in google to my articles.

Well today when I checked this site ranked third for that phrase despite the fact that I do not offer any video conversion services (well actually I can reccomend a few companies but thats not the point).  The company All Type Video Conversions still has the most prominant entry due to their free listing on Google Maps despite the fact they dont have a website that I can find.  Black Dog Enterprises are still paying for ads, interestingly this company doesnt even rank for the phrase "black dog" so they are almost invisble to google search  for these two key phrases related to their business.  I am sure google adwords dont mind being paid by them though.

Very interesting to see how two different companies spend their advertising dollar.  Two companies that do Video Conversions in Melbourne yet with very different marketing techniques.  I am sure both are successful companies that are happy with their methods and I am in no way criticising either just making comment. 

 

I saw this ad in my adsense box at the top of my page today (remember if you like the article and see something you like click on the ads and help me pay the bills;-0) and I though, my mate Jim at Stewart Media would be appalled.  A phrase like this should be easy to optimise for therefore not paying for advertising.  http://www.blackdogenterprises.com.au pay attention, I might be able to save you some money!!

I have been using Twitter for the last few months and I must say it is fun to watch people and see what is going on.  I also search twitter posts for questions that I can answer here.

If all has gone well this post will have automatically appeared in my twitter feed as I have been trying a Joomla plugin called  Twitter Status.  I will try this out for a time and see how I like it.  I will also be experiementing with putting my feed on the home part of my website too.

Update: I have just found out that Twitter Status doesnt work with the latest version of Joomla, I have uninstalled it and will try it again at some time soon