Online Video Production Blog

Having now started work as a "Search Engine Optimisation Strategist" at StewArt Media I found an interesting little fact as I worked through some reports.  There was the  same amount of people who typed a company's address into the address bar of their browser who typed it into a search engine.

Think about that fact a  little further, people are typing your comapnies name in to google at the same rate that they are typing it in directly.  You better rate highly for your companies name and common varients on that theme.  Also it may not hurt to try and make sure you can be visible for any industry specific key phrases as people will also type them in.

In my article a week or so ago about the difference between Broadcast and Online I alluded to a decision I had to make.  I have made that decision and now that the appropriate people have been informed I feel I can now announce it here.

First I need to update those of you that havent read my CV, about my current work situation.  The decision was essentially about a new job but the issues I presented had a weighed heavily on my choice of new career.

My mother works at a major supplier of mountain bread here in Melbourne Australia, she sits on the end of the sales@ email address and as such gets a mix of legitimate and spam mail.  Knowing my interest in SEO she forwarded me this email.

Now I think there is something highly ironic about a company offering SEO services and guaranteeing to get top position "in major search engines" that 1. doesn't have a website itself, 2. doesn't even rank for their own company name (thats not rocket science, I have ranked number one for camthecameraman for over 3 years!! and I make no big claims about that no one else is even trying) and 3 they promise to "evaluate your site for free" and havent even checked to see that the Mountain Bread Company does indeed rank top spot for the phrase "mountain bread" in its local google search and number 2 in google worldwide.

I mentioned in my post of less than a week ago that I felt some companies were missing their opportunities with organic search.  I wrote about the search phrase Video Conversions Melbourne, and I said I would update you on the response in google to my articles.

Well today when I checked this site ranked third for that phrase despite the fact that I do not offer any video conversion services (well actually I can reccomend a few companies but thats not the point).  The company All Type Video Conversions still has the most prominant entry due to their free listing on Google Maps despite the fact they dont have a website that I can find.  Black Dog Enterprises are still paying for ads, interestingly this company doesnt even rank for the phrase "black dog" so they are almost invisble to google search  for these two key phrases related to their business.  I am sure google adwords dont mind being paid by them though.

Very interesting to see how two different companies spend their advertising dollar.  Two companies that do Video Conversions in Melbourne yet with very different marketing techniques.  I am sure both are successful companies that are happy with their methods and I am in no way criticising either just making comment. 

I saw this ad in my adsense box at the top of my page today (remember if you like the article and see something you like click on the ads and help me pay the bills;-0) and I though, my mate Jim at Stewart Media would be appalled.  A phrase like this should be easy to optimise for therefore not paying for advertising.  http://www.blackdogenterprises.com.au pay attention, I might be able to save you some money!!