Online Video Production Blog

Searching this phrase again today I have found that, rightly, Buzzbee Homes now ranks for the phrase "Buzzbee Homes". Number 3 in fact, one above my site.  Interestingly this only happened after I referenced them in my blog
"Buzzbee Homes - Why they can't be found in Google" with a link titled Buzzbee Homes.

I think this is more than coincidence. Google always preferences sites with the search phrase or keyword in the URL and of course Buzzbee Home website is at www.buzzbee.com.au.  Previous to my rants Buzzbee Homes didnt rank and it was probably that way since the site went live, after my rants there it is!

Those following my blogs on Buzzbee Homes would be interested to know that just 12 hours since my first blog about Buzzbee Homes I am ranking number 4&5 in Google Organic Search for their company name.  While this is not a hard phrase to rank for I rank higher than the companies website itself. In 12 hours!!!

 This always gives me a buzz, ranking so effectively and so quickly.  It highlights the ease in which this can be done and why it is inexcusable for their web designer Amphibian Creative (Check out their dynamic site!!!) to have not accomplished at least this for their client when they first built the site.

In my previous blog about Buzzbee Homes I mentioned that I would begin to explain why I think Google cannot find them. As you may be aware Google uses a range of factors to determine a sites "relevance", while some of these are well known others are guessed at and some factors are rumoured to gain better SEO results. I am settling into my new role at StewArt Media I am researching and finding out more and more about these factors and how they affect a sites ranking for a particular phrase.  StewArt Media has procedures in place that they have proven over the course of optimising numerous sites to be successful in causing a page(or site) to rank.

While not breaking any commercial confidences I thought it would be an interesting exercise to demonstrate why Buzzbee Homes doesn't rank for even their own name let alone relevant key phrases related to the products and services they sell.

As you would be aware I have reduced my hours at NMIT and taken up a full time position with StewArt Media dealing with SEO (Search Engine Optimisation).  I have been explaining this to my relatives over this Christmas break as kinda like "yellow pages for the web age". People use search engines to find stuff even if they already have a bit of information about the company or product.

My wife and I are currently investigating building a home on a block of land we bought early this year. As such during the break we have looked at lots of builders websites.  Today while listening to the radio we heard an advertisement for a company again, this company advertises a fair bit on this radio station and my wife listens to this station exclusively.  The company is Buzzbee Homes.  

As we are in the market for a new home this caught my ear, I remembered that I have heard them advertise before and in fact I have even heard their MD talking to the morning hosts on issues pertaining to building.  They have invested in their radio campaign and this station heavily.

In my article a week or so ago about the difference between Broadcast and Online I alluded to a decision I had to make.  I have made that decision and now that the appropriate people have been informed I feel I can now announce it here.

First I need to update those of you that havent read my CV, about my current work situation.  The decision was essentially about a new job but the issues I presented had a weighed heavily on my choice of new career.

This article has been inspired by a blog by Alister Cameron about creating successful online media, read it it a great article.  I am going to share with you what I think makes good online media based on my observations.  While not trying to repeat Alister I inevitably wil but hopefully there are enogh new insights to make this blog worthwhile.