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Dec 15
2008
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What do you type into Google?Posted by camthecameraman in SEO, Google |
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Having now started work as a "Search Engine Optimisation Strategist" at StewArt Media I found an interesting little fact as I worked through some reports. There was the same amount of people who typed a company's address into the address bar of their browser who typed it into a search engine.
Think about that fact a little further, people are typing your comapnies name in to google at the same rate that they are typing it in directly. You better rate highly for your companies name and common varients on that theme. Also it may not hurt to try and make sure you can be visible for any industry specific key phrases as people will also type them in.
I have said to quite a few people as I have explained my change of job to them that SEO is a bit like the Yellow Pages, if you cannot be found in doesnt matter how good your webiste is. In Australia companies seem to be moving this spend away from a physical phone book and ensuring that they can be found in the search engines as thats where their clients are looking. If they arent they need to be!!
On a side note I have enjoyed my first few days part time at StewArt Media, I will be full on next year just learning the ropes a bit before Christmas.
